Chocky!

After picking up a camera in his teens, Chocky now has over 20 years of experience. With clients throughout the beauty industry (L’Oréal, Kérastase, SkinCeuticals) he has honed his eye for what makes an individual truly glow on camera. His wealth of experience as a producer and editor has given him the rare ability when directing to help his clients tell their stories through inspiring visuals, innovative editing, and concise brand messaging. Harmony is a key factor in Chocky’s work. He masterfully creates a balance between his client’s needs and what “The Project” needs. He asks himself, “Is this the best decision for the project”, “Is this the most creative idea”, “Is this decision working to achieve the final goal?” He currently lives among the wild animals in upstate New York with his wife and dog.

Work

Experience Innovative Design Solutions and Concepts
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Women Will
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Women Will
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Women Will
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Women Will
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Women Will
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Women Will
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Summertime Pack
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Summertime Pack
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Summertime Pack
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Summertime Pack
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Summertime Pack
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Summertime Pack
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Opportunity For All
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Opportunity For All
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Opportunity For All
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Opportunity For All
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Opportunity For All
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Opportunity For All
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Women Who Rock
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Women Who Rock
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Women Who Rock
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Women Who Rock
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Women Who Rock
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Women Who Rock
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Olympians
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Olympians
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Olympians
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Olympians
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Olympians
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Olympians
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Everything Forever (SS13)
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Everything Forever (SS13)
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Everything Forever (SS13)
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Everything Forever (SS13)
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Everything Forever (SS13)
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Everything Forever (SS13)
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PureBOOST X "I Am Postive Energy"
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PureBOOST X "I Am Postive Energy"
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PureBOOST X "I Am Postive Energy"
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PureBOOST X "I Am Postive Energy"
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PureBOOST X "I Am Postive Energy"
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PureBOOST X "I Am Postive Energy"
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Lodestone Manifesto
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Lodestone Manifesto
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Lodestone Manifesto
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Lodestone Manifesto
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Lodestone Manifesto
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Lodestone Manifesto
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Until We All Win
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Until We All Win
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Until We All Win
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Until We All Win
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Until We All Win
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Until We All Win
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Run With Me
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Run With Me
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Run With Me
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Run With Me
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Run With Me
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Run With Me
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Meet Hamza + Jibreal
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Meet Hamza + Jibreal
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Meet Hamza + Jibreal
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Meet Hamza + Jibreal
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Meet Hamza + Jibreal
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Meet Hamza + Jibreal
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Rethink School
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Rethink School
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Rethink School
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Rethink School
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Rethink School
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Rethink School
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360º Approach to Wellness

360º Approach to Wellness
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360º Approach to Wellness
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360º Approach to Wellness
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360º Approach to Wellness
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360º Approach to Wellness
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360º Approach to Wellness
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Test Kitchen Chefs

Test Kitchen Chefs
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Test Kitchen Chefs
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Test Kitchen Chefs
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Test Kitchen Chefs
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Test Kitchen Chefs
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Test Kitchen Chefs
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Maple Hill Creamery

Maple Hill Creamery
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Maple Hill Creamery
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Maple Hill Creamery
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Maple Hill Creamery
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Maple Hill Creamery
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Maple Hill Creamery
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Narrative Reel

Exemplifying his passion for storytelling, this reel is a compilation of samples from narrative short films ranging from comedy, fantasy, horror, and drama projects that Andy Fortenbacher has directed throughout the years.
Narrative Reel
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Narrative Reel
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Narrative Reel
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Narrative Reel
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Narrative Reel
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Narrative Reel
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The Hair Guru

The Hair Guru
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The Hair Guru
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The Hair Guru
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The Hair Guru
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The Hair Guru
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The Hair Guru
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Our Power: The Saga Continues
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Our Power: The Saga Continues
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Our Power: The Saga Continues
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Our Power: The Saga Continues
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Our Power: The Saga Continues
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Our Power: The Saga Continues
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Fifth Third Means Better

Pereira O'Dell asked us to produce twelve distinct, highly-stylized, 6 second videos and static images for Fifth Third Bank's social accounts.
Fifth Third Means Better
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Fifth Third Means Better
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Fifth Third Means Better
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Fifth Third Means Better
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Fifth Third Means Better
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Fifth Third Means Better
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Matrix Brand Video 2023
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Matrix Brand Video 2023
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Matrix Brand Video 2023
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Matrix Brand Video 2023
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Matrix Brand Video 2023
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Matrix Brand Video 2023
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Sofia Richie Partnership
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Sofia Richie Partnership
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Sofia Richie Partnership
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Sofia Richie Partnership
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Sofia Richie Partnership
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Sofia Richie Partnership
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Faces

Hoag Family Cancer Institute is Orange County's top choice for world-class, comprehensive cancer care. Pereira O'Dell worked with Hoag to spread the word about their compassionate work with patients with multiple ads.
Faces
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Faces
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Faces
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Faces
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Faces
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Faces
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MVMT

Watch, eyewear and accessories brand, MVMT, was looking for a fresh take on some of their content.
MVMT
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MVMT
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MVMT
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MVMT
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MVMT
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MVMT
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Chime App

Financial technology company, CHIME, was launching a new product called “The Safer Credit Builder” – a product aimed to help consumers easily build their credit. Chime needed a series of Product Knowledge and How-To videos that would educate users about their new app. They leaned on us to conceptualize, script, and animate the video campaign using only the branded 2D elements that would be featured within their app.
Chime App
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Chime App
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Chime App
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Chime App
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Chime App
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Chime App
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Making History

With the 50th anniversary of hip hop around the corner, Mass Appeal came to us to help create inspired content, celebrating the pioneers of the genre and their sponsor, CÎROC. With three key players to feature, we partnered with director Noelle Cristiano to create three unique, docu-style pieces.
Making History
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Making History
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Making History
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Making History
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Making History
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Making History
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Study Now, Come Later

Shot during the earliest months of the pandemic, we worked in partnership with the agency to execute their concept from the other side of the globe.
Study Now, Come Later
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Study Now, Come Later
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Study Now, Come Later
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Study Now, Come Later
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Study Now, Come Later
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Study Now, Come Later
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Something for Everyone

BLUE APRON wanted to try a new creative approach to promoting their meal delivery services that separated these videos from the doc-style Chef Partnership videos they traditionally make (like the previous Amanda Freitag example).
Something for Everyone
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Something for Everyone
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Something for Everyone
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Something for Everyone
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Something for Everyone
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Something for Everyone
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10th Anniversary

BLUE APRON wanted to celebrate their 10th Anniversary with their social media followers.
10th Anniversary
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10th Anniversary
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10th Anniversary
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10th Anniversary
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10th Anniversary
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10th Anniversary
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Amanda Freitag Partnership

In the summer of 2020 as things first begun to open up during the pandemic, BLUE APRON wanted to announce an exciting new Chef Partnership with celebrity chef Amanda Freitag.
Amanda Freitag Partnership
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Amanda Freitag Partnership
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Amanda Freitag Partnership
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Amanda Freitag Partnership
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Amanda Freitag Partnership
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Amanda Freitag Partnership
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90 Minutes of Air Conditioning

In the summer of 2022, the world's largest manufacturer of home appliances, Midea, enlisted Pereira O'Dell's help to introduce their innovative U-shaped air conditioner to US customers in an equally innovative way.
90 Minutes of Air Conditioning
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90 Minutes of Air Conditioning
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90 Minutes of Air Conditioning
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90 Minutes of Air Conditioning
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90 Minutes of Air Conditioning
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90 Minutes of Air Conditioning
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Matrix Brand Relaunch 2020

Professional haircare brand MATRIX set out to relaunch their image with an epic brand video that fully embraced their new tagline, “All Hair Types. All Humans.”
Matrix Brand Relaunch 2020
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Matrix Brand Relaunch 2020
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Matrix Brand Relaunch 2020
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Matrix Brand Relaunch 2020
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Matrix Brand Relaunch 2020
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Matrix Brand Relaunch 2020
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Opulus Beauty Labs

OPULUS BEAUTY LABS was redesigning their e-commerce website and needed new landing page videos and a fresh library of video assets to highlight their flagship product, The Opoule Treatment and Activator, a product line of freshly activated cosmetic retinol treatments, serums, and masks.
Opulus Beauty Labs
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Opulus Beauty Labs
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Opulus Beauty Labs
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Opulus Beauty Labs
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Opulus Beauty Labs
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Opulus Beauty Labs
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#NOTAFAN

#NOTAFAN
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#NOTAFAN
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#NOTAFAN
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#NOTAFAN
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#NOTAFAN
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#NOTAFAN
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Mini "Not-So-Mini" Puzzle

Pereira O’Dell wanted to create a case study about a customer satisfaction campaign they orchestrated for MINI.
Mini "Not-So-Mini" Puzzle
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Mini "Not-So-Mini" Puzzle
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Mini "Not-So-Mini" Puzzle
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Mini "Not-So-Mini" Puzzle
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Mini "Not-So-Mini" Puzzle
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Mini "Not-So-Mini" Puzzle
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Redken Brand Video

As the #1 professional hair brand in the US, REDKEN is constantly challenged to communicate their commitment to women, science, & beautiful hair.
Redken Brand Video
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Redken Brand Video
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Redken Brand Video
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Redken Brand Video
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Redken Brand Video
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Redken Brand Video
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Matrix Brand Video 2022

Following their brand relaunch, professional haircare brand MATRIX needed to communicate more than just the fact that they sold haircolor, haircare, and hair styling products. They wanted help communicating their brand identity.
Matrix Brand Video 2022
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Matrix Brand Video 2022
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Matrix Brand Video 2022
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Matrix Brand Video 2022
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Matrix Brand Video 2022
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Matrix Brand Video 2022