90 Minutes of Air Conditioning

In the summer of 2022, the world's largest manufacturer of home appliances, Midea, enlisted Pereira O'Dell's help to introduce their innovative U-shaped air conditioner to US customers in an equally innovative way. Creatives hatched a CLEO Award and multiple ANDY Award-winning campaign centered around the idea that New Yorkers will do literally anything to beat the summer heat including sitting through the world's most boring movie. We set out to help them prove that by producing "90 Minutes of Air Conditioning" and screening it for relieved NY audiences on a hot summer day