Sofia Richie Partnership

As the leader in the integrated skincare market, SkinCeuticals already had a firm grasp on selling product via dermatologists and other aestheticians. We were tasked with bringing their largest direct to consumer campaign to life with a celebrity photoshoot, video shoot, & e-comm asset design. We wanted to capture the same authenticity that naturally exists in Sofia’s own content, while still staying true to the brand. By securing top-level talent (Stevie Dance) to photograph the campaign, and by creating a seamless and efficient experience for our talent and client, we were able to "capture lighting in a bottle.” Our efforts culminated in a campaign with multiple videos, hero stills, and a complete takeover on SkinCeuticals’ ECOMM channels.