Sofia Richie Partnership

As the leader in the integrated skincare market, SkinCeuticals already had a firm grasp on selling product via dermatologists and other aestheticians. We were tasked with bringing their largest direct to consumer campaign to life with a celebrity photoshoot, video shoot, & e-comm asset design. We wanted to capture the same authenticity that naturally exists in Sofia’s own content, while still staying true to the brand. By securing top-level talent (Stevie Dance) to photograph the campaign, and by creating a seamless and efficient experience for our talent and client, we were able to "capture lighting in a bottle.” Our efforts culminated in a campaign with multiple videos, hero stills, and a complete takeover on SkinCeuticals’ ECOMM channels.

(Client)

SkinCeuticals

(Director)

Chocky!

(Service)

(Details)

(Challenge)

SkinCeuticals was launching a high-profile partnership with Sofia Richie, aiming to strengthen its brand equity through a recognizable face. The challenge wasn’t about launching a new product — it was about crafting a visual story that felt authentic to Sofia while aligning with SkinCeuticals’ clinical luxury positioning. It needed to feel aspirational, not transactional.

(Goal)

Introduce Sofia Richie as the new face of SkinCeuticals in a way that feels intimate, real, and elevated. The creative brief called for a blend of effortless sophistication and personal connection — content that could resonate across paid media, social, and PR, while remaining true to the brand’s minimalist aesthetic.

(Result)

We created a series of visually striking yet understated hero assets, focusing on clean lighting, warm natural tones, and moments that felt unscripted. Our direction emphasized Sofia’s own voice and presence, allowing the audience to connect with her sincerity. The campaign successfully elevated the partnership and added a relatable human layer to a brand known for science and performance

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