Mini "Not-So-Mini" Puzzle

Pereira O’Dell wanted to create a case study about a customer satisfaction campaign they orchestrated for MINI. The global supply chain crisis delayed the delivery of MINIs to four thousand customers. Acknowledging the not-so-mini delay in an upbeat way, MINI shipped these customers 5,146-piece MINI-sized puzzles to help them bide the wait time. We helped capture MINI's optimistic spirit and the incredible customer reactions with this video.