PureBOOST X "I Am Postive Energy"

For the launch of the first ever Adidas women’s running shoe, Pureboost X, Gallagher pitched the concept of a seamless energy exchange. Even though running is often a solo endeavor, this spot shows how women bearing witness to other women doing their thing is infectious and invigorating. The spot features Adidas Influencers Ally Love, Tavia Bonetti and Florencia Galarza.
(Client)
Adidas
(Director)
Lara Jean Gallagher
(Details)
(Challenge)

(Goal)

(Result)

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