Matrix Brand Relaunch 2020

The challenge set forth was to excite their existing customers and introduce the rest of the world to their new colorful and inclusive image. This would need to be a multi-year, strategic process. Creating the first video in this process was additionally challenging due to the restrictive nature of the Covid-19 pandemic,

Following their brand relaunch, professional haircare brand MATRIX needed to communicate more than just the fact that they sold haircolor, haircare, and hair styling products. They wanted help communicating their brand identity. They needed to let the world know how fun, inclusive, and professional they really were. This had to be done while incorporating beautiful hair visuals and a compelling story arc. Working with a Tony Award-winning songwriter, we crafted this unifying gospel-style sing-a-long.

Created with content captured at numerous shoots, we told this story using model and product beauty visuals, motion graphics, stop motion, and sound design to show off the new product line and the personality of the brand.