Faces

Hoag Family Cancer Institute is Orange County's top choice for world-class, comprehensive cancer care. Pereira O'Dell worked with Hoag to spread the word about their compassionate work with patients with multiple ads. We helped produce this spot which incorporated the careful choreography of 30 actors and an expertly-operated heavy-lift drone for one truly breath-taking reveal.
(Client)
Hoag
(Director)
(Details)
(Challenge)

Hoag Health’s agency partner approached us to bring their concept to life: a visually cohesive, emotionally compelling campaign highlighting the real people behind Hoag’s world-class care. The challenge was executing a large-scale production across multiple departments and locations without disrupting day-to-day hospital operations.

(Goal)

Deliver a polished, high-end production that captures authentic portraits of Hoag’s staff—doctors, nurses, and support personnel—while maintaining the visual integrity and emotional tone defined by the agency’s creative direction.

(Result)

Our team executed a seamless multi-day shoot across live clinical environments, carefully balancing lighting, movement, and tone to maintain authenticity and visual consistency. The final campaign featured beautifully shot portraits and vignettes that elevated Hoag’s brand presence and resonated with both internal teams and the broader community.