#NOTAFAN

The ‘#NOTAFAN of Domestic Violence’ PSA campaign was created to address the domestic violence epidemic, particularly among professional athletes. Working with the agency Blonde + Co, we were brought in to help execute a traditional PSA campaign & immediately abandoned the traditional PSA format in favor of an approach that would catch the average sports fan’s attention. This allowed us to create a PSA campaign with the production value of a high-end sportswear brand.