The ‘#NOTAFAN of Domestic Violence’ PSA campaign was created to address the domestic violence epidemic, particularly among professional athletes. Originally, we were brought in to help execute a traditional PSA campaign. We immediately abandoned the traditional PSA format in favor of an approach that would better catch the average sports fan’s attention. We used a small team to see the project through from initial pitch to final edit. This approach allowed us to create a campaign with the finesse and production value of a high-end sportswear brand.



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