For Albany Med Health System, director Myna Joseph and Working Pictures crafted a campaign that celebrates the innovative and extraordinary care Albany Med has provided to generations of women across the network. It underscores the non-for-profit health system’s role as a source of strength and compassion for its community. The campaign highlights Albany Med’s work not only as trustworthy treatment, but as connection and care that truly transforms women’s lives.

When two large credit unions merged to form Broadview Federal Credit Union, the goal was to introduce this new name to the general public while connecting it to the well-known and well-established financial institutions behind it while demonstrating their combined corporate values. Director Myna Joseph spotlights the energy and optimism at the heart of this new financial institution with playful, cinematic storytelling that highlights moments of aspiration and everyday triumphs. Produced by Working Pictures, the campaign pairs visual warmth with clarity — showing how Broadview empowers its customers to dream boldly and achieve confidently.

Directed by Myna Joseph and produced by Working Pictures, this campaign for Warren County Tourism captures the rhythm of summer in Lake George. Wide-angle compositions, natural sound, and playful moments highlight how everyday experiences, from a tent turning into a shadow-puppet stage to laughter spilling across the water, become unforgettable memories. The campaign positions Lake George as a destination where discovery feels effortless and where the spirit of summer unfolds in countless small but lasting moments.

Exemplifying his passion for storytelling, this reel is a compilation of samples from narrative short films ranging from comedy, fantasy, horror, and drama projects that Andy Fortenbacher has directed throughout the years.

Pereira O'Dell asked us to produce twelve distinct, highly-stylized, 6 second videos and static images for Fifth Third Bank's social accounts.

Hoag Family Cancer Institute is Orange County's top choice for world-class, comprehensive cancer care. Pereira O'Dell worked with Hoag to spread the word about their compassionate work with patients with multiple ads.

Watch, eyewear and accessories brand, MVMT, was looking for a fresh take on some of their content.

Financial technology company, CHIME, was launching a new product called “The Safer Credit Builder” – a product aimed to help consumers easily build their credit. Chime needed a series of Product Knowledge and How-To videos that would educate users about their new app. They leaned on us to conceptualize, script, and animate the video campaign using only the branded 2D elements that would be featured within their app.

With the 50th anniversary of hip hop around the corner, Mass Appeal came to us to help create inspired content, celebrating the pioneers of the genre and their sponsor, CÎROC. With three key players to feature, we partnered with director Noelle Cristiano to create three unique, docu-style pieces.

Shot during the earliest months of the pandemic, we worked in partnership with the agency to execute their concept from the other side of the globe.

BLUE APRON wanted to try a new creative approach to promoting their meal delivery services that separated these videos from the doc-style Chef Partnership videos they traditionally make (like the previous Amanda Freitag example).

BLUE APRON wanted to celebrate their 10th Anniversary with their social media followers.

In the summer of 2020 as things first begun to open up during the pandemic, BLUE APRON wanted to announce an exciting new Chef Partnership with celebrity chef Amanda Freitag.

In the summer of 2022, the world's largest manufacturer of home appliances, Midea, enlisted Pereira O'Dell's help to introduce their innovative U-shaped air conditioner to US customers in an equally innovative way.

Professional haircare brand MATRIX set out to relaunch their image with an epic brand video that fully embraced their new tagline, “All Hair Types. All Humans.”

OPULUS BEAUTY LABS was redesigning their e-commerce website and needed new landing page videos and a fresh library of video assets to highlight their flagship product, The Opoule Treatment and Activator, a product line of freshly activated cosmetic retinol treatments, serums, and masks.

Pereira O’Dell wanted to create a case study about a customer satisfaction campaign they orchestrated for MINI.

As the #1 professional hair brand in the US, REDKEN is constantly challenged to communicate their commitment to women, science, & beautiful hair.

Following their brand relaunch, professional haircare brand MATRIX needed to communicate more than just the fact that they sold haircolor, haircare, and hair styling products. They wanted help communicating their brand identity.