10th Anniversary

Blue Apron wanted to celebrate their 10th Anniversary with their social media followers. They wanted this doc-style video to feature the people who make it all happen behind the scenes while peeling back the curtain on how their recipes are crafted. Additionally, it was important for the video to incorporate a current ingredient (watermelon radish) and clips from pre-existing videos of families enjoying Blue Apron meals.
Blue Apron



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