Redken Brand Video

As the #1 professional hair brand in the US, Redken is constantly challenged to communicate their commitment to women, science, & beautiful hair. We were tasked with capturing beauty visuals for a large quantity of models and products, clearly showing off how the products improved each model’s hair, and communicating the science behind the product. We set up two matching sets and brought in motion control to give the hair transformations a unique look. The results were jaw-dropping!