Amanda Freitag Partnership

In the summer of 2020 as things first begun to open up during the pandemic, Blue Apron wanted to announce an exciting new Chef Partnership with celebrity chef Amanda Freitag. It was everyone’s first shoot in NYC after months in quarantine and the goal was to create these videos with a tiny, Covid-safe team in time for Back to School season. Together, we created this hero video and additional 30 and 15 second variations.