Matrix Brand Video 2022

Following their brand relaunch, professional haircare brand Matrix needed to communicate more than just the fact that they sold hair color, haircare, and hair styling products. They wanted help communicating their brand identity. They needed to let the world know how fun, inclusive, and professional they really were. This had to be done while incorporating beautiful hair visuals and a compelling story arc. Working with a Tony Award-winning songwriter, we crafted this unifying gospel-style sing-a-long.