Something for Everyone

Blue Apron wanted to try a new creative approach to promoting their meal delivery services that separated these videos from the doc-style Chef Partnership videos they traditionally make (like the previous Amanda Freitag example). They came to us with a script and the idea of creating a spot that lives in the world of the illustrated art that they typically only use on their packaging materials. Together we concepted a way to achieve that goal and crafted the 30 sec and 15 second assets below.