Andy Fortenbacher

Andy Fortenbacher is a Los Angeles based writer, director, and producer with over 18 years of industry experience. As a director, he has built a portfolio of 18 short films and multiple commercial campaigns. Additionally, he has worked as a producer on over 200 commercials, 4 feature-length films, several shorts, music videos, and documentaries.

Fortenbacher has an MFA in film directing and screenwriting from Columbia University and his thesis film, MOTHS, was a Student Academy Awards Semi-Finalist. His most recent work is the critically-acclaimed documentary, RADICAL WOLFE. Directed by Richard Dewey, the film profiles the famed author, Tom Wolfe, and is currently streaming on Netflix.

Work

Experience Innovative Design Solutions and Concepts
Women Will
Women Will
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Women Will
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Women Will
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Women Will
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Women Will
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Women Will
Summertime Pack
Summertime Pack
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Summertime Pack
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Summertime Pack
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Summertime Pack
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Summertime Pack
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Summertime Pack
Opportunity For All
Opportunity For All
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Opportunity For All
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Opportunity For All
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Opportunity For All
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Opportunity For All
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Opportunity For All
Women Who Rock
Women Who Rock
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Women Who Rock
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Women Who Rock
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Women Who Rock
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Women Who Rock
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Women Who Rock
Olympians
Olympians
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Olympians
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Olympians
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Olympians
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Olympians
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Olympians
Everything Forever (SS13)
Everything Forever (SS13)
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Everything Forever (SS13)
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Everything Forever (SS13)
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Everything Forever (SS13)
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Everything Forever (SS13)
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Everything Forever (SS13)
PureBOOST X "I Am Postive Energy"
PureBOOST X "I Am Postive Energy"
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PureBOOST X "I Am Postive Energy"
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PureBOOST X "I Am Postive Energy"
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PureBOOST X "I Am Postive Energy"
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PureBOOST X "I Am Postive Energy"
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PureBOOST X "I Am Postive Energy"
Lodestone Manifesto
Lodestone Manifesto
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Lodestone Manifesto
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Lodestone Manifesto
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Lodestone Manifesto
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Lodestone Manifesto
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Lodestone Manifesto
Until We All Win
Until We All Win
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Until We All Win
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Until We All Win
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Until We All Win
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Until We All Win
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Until We All Win
Run With Me
Run With Me
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Run With Me
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Run With Me
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Run With Me
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Run With Me
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Run With Me
Meet Hamza + Jibreal
Meet Hamza + Jibreal
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Meet Hamza + Jibreal
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Meet Hamza + Jibreal
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Meet Hamza + Jibreal
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Meet Hamza + Jibreal
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Meet Hamza + Jibreal
Rethink School
Rethink School
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Rethink School
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Rethink School
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Rethink School
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Rethink School
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Rethink School
360º Approach to Wellness

360º Approach to Wellness

360º Approach to Wellness
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360º Approach to Wellness
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360º Approach to Wellness
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360º Approach to Wellness
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360º Approach to Wellness
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360º Approach to Wellness
Test Kitchen Chefs

Test Kitchen Chefs

Test Kitchen Chefs
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Test Kitchen Chefs
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Test Kitchen Chefs
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Test Kitchen Chefs
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Test Kitchen Chefs
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Test Kitchen Chefs
Maple Hill Creamery

Maple Hill Creamery

Maple Hill Creamery
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Maple Hill Creamery
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Maple Hill Creamery
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Maple Hill Creamery
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Maple Hill Creamery
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Maple Hill Creamery
Narrative Reel

Narrative Reel

Exemplifying his passion for storytelling, this reel is a compilation of samples from narrative short films ranging from comedy, fantasy, horror, and drama projects that Andy Fortenbacher has directed throughout the years.
Narrative Reel
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Narrative Reel
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Narrative Reel
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Narrative Reel
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Narrative Reel
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Narrative Reel
The Hair Guru

The Hair Guru

The Hair Guru
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The Hair Guru
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The Hair Guru
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The Hair Guru
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The Hair Guru
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The Hair Guru
Our Power: The Saga Continues
Our Power: The Saga Continues
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Our Power: The Saga Continues
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Our Power: The Saga Continues
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Our Power: The Saga Continues
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Our Power: The Saga Continues
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Our Power: The Saga Continues
Fifth Third Means Better

Fifth Third Means Better

Pereira O'Dell asked us to produce twelve distinct, highly-stylized, 6 second videos and static images for Fifth Third Bank's social accounts.
Fifth Third Means Better
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Fifth Third Means Better
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Fifth Third Means Better
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Fifth Third Means Better
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Fifth Third Means Better
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Fifth Third Means Better
Matrix Brand Video 2023
Matrix Brand Video 2023
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Matrix Brand Video 2023
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Matrix Brand Video 2023
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Matrix Brand Video 2023
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Matrix Brand Video 2023
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Matrix Brand Video 2023
Sofia Richie Partnership
Sofia Richie Partnership
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Sofia Richie Partnership
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Sofia Richie Partnership
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Sofia Richie Partnership
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Sofia Richie Partnership
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Sofia Richie Partnership
Faces

Faces

Hoag Family Cancer Institute is Orange County's top choice for world-class, comprehensive cancer care. Pereira O'Dell worked with Hoag to spread the word about their compassionate work with patients with multiple ads.
Faces
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Faces
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Faces
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Faces
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Faces
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Faces
MVMT

MVMT

Watch, eyewear and accessories brand, MVMT, was looking for a fresh take on some of their content.
MVMT
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MVMT
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MVMT
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MVMT
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MVMT
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MVMT
Chime App

Chime App

Financial technology company, CHIME, was launching a new product called “The Safer Credit Builder” – a product aimed to help consumers easily build their credit. Chime needed a series of Product Knowledge and How-To videos that would educate users about their new app. They leaned on us to conceptualize, script, and animate the video campaign using only the branded 2D elements that would be featured within their app.
Chime App
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Chime App
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Chime App
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Chime App
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Chime App
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Chime App
Making History

Making History

With the 50th anniversary of hip hop around the corner, Mass Appeal came to us to help create inspired content, celebrating the pioneers of the genre and their sponsor, CÎROC. With three key players to feature, we partnered with director Noelle Cristiano to create three unique, docu-style pieces.
Making History
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Making History
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Making History
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Making History
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Making History
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Making History
Study Now, Come Later

Study Now, Come Later

Shot during the earliest months of the pandemic, we worked in partnership with the agency to execute their concept from the other side of the globe.
Study Now, Come Later
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Study Now, Come Later
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Study Now, Come Later
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Study Now, Come Later
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Study Now, Come Later
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Study Now, Come Later
Something for Everyone

Something for Everyone

BLUE APRON wanted to try a new creative approach to promoting their meal delivery services that separated these videos from the doc-style Chef Partnership videos they traditionally make (like the previous Amanda Freitag example).
Something for Everyone
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Something for Everyone
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Something for Everyone
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Something for Everyone
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Something for Everyone
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Something for Everyone
10th Anniversary

10th Anniversary

BLUE APRON wanted to celebrate their 10th Anniversary with their social media followers.
10th Anniversary
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10th Anniversary
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10th Anniversary
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10th Anniversary
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10th Anniversary
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10th Anniversary
Amanda Freitag Partnership

Amanda Freitag Partnership

In the summer of 2020 as things first begun to open up during the pandemic, BLUE APRON wanted to announce an exciting new Chef Partnership with celebrity chef Amanda Freitag.
Amanda Freitag Partnership
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Amanda Freitag Partnership
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Amanda Freitag Partnership
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Amanda Freitag Partnership
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Amanda Freitag Partnership
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Amanda Freitag Partnership
90 Minutes of Air Conditioning

90 Minutes of Air Conditioning

In the summer of 2022, the world's largest manufacturer of home appliances, Midea, enlisted Pereira O'Dell's help to introduce their innovative U-shaped air conditioner to US customers in an equally innovative way.
90 Minutes of Air Conditioning
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90 Minutes of Air Conditioning
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90 Minutes of Air Conditioning
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90 Minutes of Air Conditioning
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90 Minutes of Air Conditioning
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90 Minutes of Air Conditioning
Matrix Brand Relaunch 2020

Matrix Brand Relaunch 2020

Professional haircare brand MATRIX set out to relaunch their image with an epic brand video that fully embraced their new tagline, “All Hair Types. All Humans.”
Matrix Brand Relaunch 2020
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Matrix Brand Relaunch 2020
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Matrix Brand Relaunch 2020
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Matrix Brand Relaunch 2020
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Matrix Brand Relaunch 2020
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Matrix Brand Relaunch 2020
Opulus Beauty Labs

Opulus Beauty Labs

OPULUS BEAUTY LABS was redesigning their e-commerce website and needed new landing page videos and a fresh library of video assets to highlight their flagship product, The Opoule Treatment and Activator, a product line of freshly activated cosmetic retinol treatments, serums, and masks.
Opulus Beauty Labs
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Opulus Beauty Labs
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Opulus Beauty Labs
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Opulus Beauty Labs
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Opulus Beauty Labs
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Opulus Beauty Labs
#NOTAFAN

#NOTAFAN

#NOTAFAN
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#NOTAFAN
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#NOTAFAN
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#NOTAFAN
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#NOTAFAN
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#NOTAFAN
Mini "Not-So-Mini" Puzzle

Mini "Not-So-Mini" Puzzle

Pereira O’Dell wanted to create a case study about a customer satisfaction campaign they orchestrated for MINI.
Mini "Not-So-Mini" Puzzle
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Mini "Not-So-Mini" Puzzle
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Mini "Not-So-Mini" Puzzle
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Mini "Not-So-Mini" Puzzle
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Mini "Not-So-Mini" Puzzle
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Mini "Not-So-Mini" Puzzle
Redken Brand Video

Redken Brand Video

As the #1 professional hair brand in the US, REDKEN is constantly challenged to communicate their commitment to women, science, & beautiful hair.
Redken Brand Video
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Redken Brand Video
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Redken Brand Video
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Redken Brand Video
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Redken Brand Video
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Redken Brand Video
Matrix Brand Video 2022

Matrix Brand Video 2022

Following their brand relaunch, professional haircare brand MATRIX needed to communicate more than just the fact that they sold haircolor, haircare, and hair styling products. They wanted help communicating their brand identity.
Matrix Brand Video 2022
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Matrix Brand Video 2022
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Matrix Brand Video 2022
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Matrix Brand Video 2022
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Matrix Brand Video 2022
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Matrix Brand Video 2022